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Russian Standard Vodka launches on-pack promotion

Published:  05 August, 2010

Russian Standard Vodka has announced the launch of an on-pack promotion giving consumers the chance to win free tickets to music gigs.

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New Taste - a vodka, a rum and a Rioja

Published:  29 July, 2010

What happens when vodka companies run out of ideas for flavours - will they jump on the bandwagon like crisps and start producing the likes of fish and chip or hoisin duck flavours? We'll have to wait and see if that quirky initiative ever sees the light of day. In the meantime, Diageo GB is rolling out a new variant for its popular flavoured vodka range - Smirnoff Blueberry (rrp £14.79) in a bid to fuel further growth of the category. So far, so good - according to Diageo its Bristol trial saw "outstanding" results. Smirnoff Blueberry is promoted to be served with lemonade, making it easy for consumers to create a long, mixed spirit drink at home.

 

With an approach more akin to gin making due to its selection of "botanicals", creators of Elements Eight spiced rum (rrp £29.99) has included cinnamon, ginger, clove, star anise, vanilla, honey, nutmeg, orange, lemon and coconut in the mix. All are 100% natural and indigenous to St Lucia, where Elements Eight rums are distilled. Co-creator, Carl Stephenson said: "We wanted to replicate what we did with Elements Eight Gold and Platinum, but for the spiced rum category. This is a sector that is yet to feature a super-premium version and we took our time (18 months) to create what we feel is the perfect blend."
carl@e8rum.com

 

Are you a multiple looking to stock a straightforward, accessible-style, fruit-forward Rioja? If so, the Berceo Nueva Generación (rrp £6.99) is aimed at you. This is the latest release from Bodegas Luis Gurpegui Muga, one of the leading and oldest producers of wines from Rioja and Navarra, established in 1872. The family estate produces one of Spain's most successful high-volume, young, fruity Riojas, Vinadrian. It also produces one of its most premium, Los Dominios de Berceo Prefiloxerico (rrp £6.99), which comes from the only surviving pre-phylloxera red grape vineyard in Rioja from 2ha which were planted more than 140 years ago.
louise@phillips-hill.co.uk

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Intercontinental Brands permitted to use Vodkat name

Published:  08 February, 2010

InterContinental Brands has been permitted by the High Court to continue using the Vodkat name, despite losing a legal battle against Diageo.

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VK Vodka clinches Threshers and Sainsbury's deals

Published:  28 July, 2009

Ready to drink vodka brand VK Vodka Kick has secured deals with Threshers and Sainsburys to stock four of its flavoured vodkas.

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Vitamin vodka maker on export trail

Published:  03 June, 2009

An American producer of vodkas containing extra vitamins and legal stimulants is planning an assault on export markets after securing investment from a New York private equity firm.

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Vodka heads past £2 billion

Published:  01 May, 2009

The UK's annual vodka sales are likely to reach the £2 billion mark according to a new Mintel report.

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Vodka goes Vanilla with Walders

Published:  27 April, 2009

Liqueur producer Walders is preparing to release a new vodka and vanilla drink for the category.

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Vodka-based drink is banned

Published:  16 April, 2009

A vodka-based test-tube drink has been removed from sale across the UK because it encourages irresponsible consumption.

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Test-tube vodka axed

Published:  16 April, 2009

A vodka-based test-tube drink is to be removed from shelves across the UK after its producers were accused by a powerful complaints panel of promoting irresponsible drinking and linking the drink to sexual success among youth.

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UK rollout for flavoured Smirnoff and Baileys

Published:  02 March, 2009

Diageo is rolling out two new flavoured Smirnoff vodkas and a coffee-flavoured version of Baileys in the UK, after successful test markets.

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Hendrix estate wins vodka trademark case

Published:  18 February, 2009

The makers of a vodka named after the rock legend Jimi Hendrix have been ordered by an American judge to withdraw it from sale and pay the musician's estate $3.2 million.

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Currencies hit vodka maker's forecasts

Published:  03 February, 2009

Polish vodka producer and spirits importer CEDC has reduced its full year net sales forecasts for 2009 from around US$2 billion to the range of US$1.25 billion to £14 billion.

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Global Brands introduces 1.5l Corky's vodka

Published:  16 November, 2008

The UK's best selling flavoured vodka shot range, Corky's, will now be available in a 1.5l format for optics - a first in the vodka shot category.

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Absolut Vodka sues Absolute Radio

Published:  14 October, 2008

Vin & Sprit (V&S), owners of premier Swedish vodka brand Absolute Vodka is suing Absolute Radio, the rebranded Virgin Radio, over what it claims is trademark infringement.

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Vodka pulled from sale for appealing to children

Published:  13 October, 2008

A vodka drink is to be removed from sale because it looks like a soft drink and could appeal to children.

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Russian Standard Vodka partners with Maxim Media

Published:  29 September, 2008

Russian Standard Vodka has announced a multi-million dollar programme with Maxim Media, the largest men's lifestyle media brand in the US.

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Corky's gives vodka a fruity twist

Published:  26 September, 2008

A new blueberry flavour vodka shot from Corky's is set to provide the perfect tipple for those who like to mix cranberry, pomegranate and other 'super fruit' juices with their favourite vodka.

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Oval gives limited edition vodka some bling

Published:  24 September, 2008

OVAL Vodka are bringing something completely new and unique to the top London night scene, by introducing an ultra luxurious bottle. The handmade OVAL Vodka bottle is completely covered in 7000 Swarovski Crystals. Only 25 of these bottles will be produced in the whole World. Making it a very sought after product.

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Pincer launches 'herbal infused' vodka

Published:  22 September, 2008

Pincer Vodka is set to transform the drinks market as the first herbal infused vodka with botanical benefits. Available from select bars and retailers from October, Pincer Vodka is fused with the light refreshing taste of Wild Elderflower and key ingredient Milk Thistle - widely recognised for its protective and restorative effects.

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Skyy vodka helps T.G.I. Friday's seek bartender champion

Published:  08 September, 2008

Skyy vodka is to sponsor T.G.I. Friday's national in-house Bartender Championship and become the group's new house vodka.

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