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Pernod Ricard's festive marketing plans revealed

Published:  17 August, 2012

In part two of Harpers' report on Pernod Ricard UK's festive plans for 2012, we take a look at what the drinks giant will be doing to promote its leading brands this Christmas.

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Premium is the buzzword this Christmas, says Pernod Ricard UK

Published:  16 August, 2012

The biggest money-spinning opportunity this Christmas is wines in the £6.50 to £8.50 price bracket and spirits costing £14 to £21.

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Campari 'cautiously optimistic' as profits grow

Published:  03 August, 2012

Gruppo Campari's net profits have grown by 3.5% to €77.9 million, as sales have grown 5% in the half year to June 30.

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Marblehead adds Davna Bizon vodka to range

Published:  02 August, 2012

Marblehead Brand Development has launched Davna Bizon as part of its new range of premium vodka brands.

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Ooberstock adds spirit range and plans further expansion

Published:  27 July, 2012

Ooberstock, the new Amazon-style wholesaler, has added a comprehensive spirits range to its growing portfolio.

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First Drinks adds Reyka

Published:  06 July, 2012

As the popularity of premium Vodka shows no signs of abating, First Drinks has expanded its portfolio to add William Grant & Sons-owned premium Icelandic vodka Reyka (rrp£25) to sit alongside Green Mark and ?ubr?wka.

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First Drinks overhauls ?ubrówka vodka

Published:  03 July, 2012

First Drinks has unveiled a brand new positioning and marketing campaign for ?ubrówka vodka.

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First Drinks launches £2 million Green Mark vodka campaign

Published:  14 May, 2012

First Drinks has launched a £2 million marketing programme for the Russian vodka Green Mark, which joined its portfolio earlier this year.

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Snow Queen vodka given revamp

Published:  29 February, 2012

The super premium organic vodka from Kazakhstan,  Snow Queen, has introduced a new design to its 70cl, to give greater shelf impact.

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New vodka brands for First Drinks

Published:  30 January, 2012

First Drinks has added a range of new vodka brands to its portfolio - CEDC's Green Mark and ?ubr?wka.

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Coma-inducing fake vodka could have reached the on-trade

Published:  24 November, 2011

A harmful, illegal brand of vodka that has been seized in retailers throughout the UK, may have also reached pubs and clubs, according to The Food Standards Agency.

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Coma-inducing fake vodka seized in Salford

Published:  21 November, 2011

Around 150 bottles of fake vodka which could induce a coma have been seized in Salford.

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Stiffy's vodka ruled irresponsible over sexually suggestive name

Published:  08 November, 2011

Stiffy's vodka liqueur products will be removed from sale after a ruling from the drinks watchdog said the name is inappropriately linked to sexual success.

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Seeing RED at Belvedere

Published:  28 September, 2011

On a charitable slant, Belvedere super premium vodka has launched Belvedere Red (rrp £34.49) in partnership with (RED) to raise proceeds for the Global Fund to fight AIDS, Tuberculosis and Malaria.

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DQ Vodka - make mine a mini

Published:  28 September, 2011

Following the re-launch of Spirit Cartel's DQ Vodka it is now been released in mini form.

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Russian Standard vodka moves to Whyte & Mackay

Published:  19 September, 2011

Whyte & Mackay has taken over the distribution of Russian Standard vodka from First Drinks Brands.

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Absolut adds 'Mango' to flavoured vodka range

Published:  27 July, 2011

Pernod Ricard owned Absolut, has added Absolut Mango to its flavoured vodka portfolio.

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Dan Aykroyd's Crystal Head Vodka launched to UK market

Published:  21 June, 2011

Hollywood actor Dan Aykroyd and artist John Alexander have launched their premium Crystal Head Vodka in the UK.

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Absolut Vodka launches cocktail iPad application

Published:  08 June, 2011

Absolut Vodka has launched the Drinkspiration Home Edition - a comprehensive cocktail application for the iPad that can be downloaded for free from iTunes.

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WSTA expands to take on gin and vodka role

Published:  16 December, 2010

The Wine and Spirit Trade Association is expanding its role in the spirits sector following the decision to cease operations of the Gin and Vodka Association.

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