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Analysis: Are wine and spirit companies making the most of marketing in today's tech savvy world?

Published:  26 April, 2016

The production of wines and spirits is based on centuries' old, traditional methods, but have producers failed to make the most of digital marketing to engage consumers?

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Online grocery sales forecast to hit £15b by 2020 proving a big opportunity for wine

Published:  15 April, 2016

Retail market research firm Mintel forecasts that online grocery sales will increase 73% to reach £15 billion by 2020, proving an opportunity for the wine category.

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Insights: The importance of design when wine customers buy with their eyes

Published:  06 April, 2016

Customers across all retail sectors are buying with their eyes and the message behind the label has never been so important.

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#HotCraftSpirits campaign to partner with online drinks retailer 31Dover.com

Published:  01 April, 2016

Specialist online drinks retailer 31Dover.com has partnered with Twitter campaign #HotCraftSpirits, which is seeking to identify the most popular craft spirit brands in the UK.

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Bristol-based micro-distillery Psychopomp expands into retail premises

Published:  01 April, 2016

Bristol's Psychopomp micro-distillery is to open retail premises on the city's St Michael's Hill, close to the university.

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Naked Wines hits £100 million annual sales for first time

Published:  22 March, 2016

Naked Wines, the online crowd-funding platform, has broken through the £100 million annual sales barrier for the first time, ahead of the company's financial year-end on March 28.

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Four Pillars partners with Santamania on ultra-limited edition gin

Published:  17 March, 2016

Australia's Four Pillars distillery has collaborated with the Santamania Destileria Urbana in Madrid on a new limited edition release.

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Twitter campaign launched to find the UK's favourite craft spirits

Published:  16 March, 2016

Today sees the launch of a new Twitter campaign aimed at identifying the UK's best-loved independent spirit brands.

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Why indies need to use the web wisely

Published:  09 March, 2016

With online wine sales booming, independents stand to lose out to bigger players unless they use the web wisely to promote their USPs

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Q&A: Jay Wright, chief executive, Virgin Wines

Published:  08 March, 2016

Virgin Wines cashed in on the recent Christmas trading period and saw sales soar by 12%, attracting 30,000 new online customers in the process. The man at the helm talks to Erin Smith about what it takes to be a success online

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ITV launches 13-part series on wine

Published:  04 March, 2016

ITV is to air an exclusive new series exploring the world of wine, to be hosted by actors Matthew Goode and Matthew Rhys.

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Great Western hails success of "spur of the moment" pop-up tasting

Published:  25 February, 2016

Bath-based national wine merchant Great Western Wines has successfully launched its first consumer-focused pop-up tasting.

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Jancis Robinson launches online wine course with half-price offer

Published:  09 February, 2016

Jancis Robinson has partnered with online learning agency Electric Academy to develop a wine course which promises to give even beginners an understanding of wine in a single evening.

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LWF 2016 signs up for Bottlebooks UK launch

Published:  02 February, 2016

The London Wine Fair is to partner with wine-data platform Bottlebooks for its upcoming 2016 show, the two companies have announced.

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Laithwaite's predicts big sales boost for Thirsty February

Published:  01 February, 2016

Laithwaite's Wines is predicting a sales uplift of 35% this week after research shows that 3.7 million people will have completed the Dry January abstinence challenge.

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Christmas sales growth at Virgin Wines below expectation

Published:  20 January, 2016

Virgin Wines posted sales growth of 12% over the six-week Christmas trading period, the online retailer has revealed.

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GrapePip receives The Vintners' Benevolent Award for 2016

Published:  14 January, 2016

Caspar and Victoria Bowes of GrapePip have won The Vintners' Benevolent Award for 2016 for their oustanding commitment to raising both money and awareness for The Benevolent.

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Insights: Ayo Akintola's keys for success on social media following #WhatTheFox campaign

Published:  14 January, 2016

Ayo Akintola, the managing director of Oddbins, shared some of his recent learnings following the successful social media campaign the quirky retailer launched over the Christmas trading period. 

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Insights: Aldi UK launching online wine offer

Published:  13 January, 2016

After a sneak preview of some of the wines in Aldi UK's forthcoming online range, Angela Mount tells all and looks at the discounter's web strategy 

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Successful Christmas launch for Bar 44 online retail service

Published:  07 January, 2016

Bar 44, the Welsh tapas bar and restaurant group, has successfully launched an online store to complement its existing customer offer.

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