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Mike Paul on why New Zealand faces a critical year ahead

Published:  14 October, 2013

The next 12 months will be a critical period for New Zealand's wine producers.

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Michael Karam: Getting behind Lebanese winemakers

Published:  11 October, 2013

Harpers' clarion call to support Lebanese wines in September was heeded by at least one retailer. Slurp in Banbury is promoting 30 Lebanese wines from five producers: Massaya, Chateau Ksara, Domaines des Tourelles, the EU-backed Coteaux Heliopolis and of course the mighty Chateau Musar.

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Mark Fiddes: what to do with those "Undrinkable" bottles you bring back from holiday

Published:  11 October, 2013
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Carol Emmas: Is Booths changing the face of multiple wine retailing?

Published:  10 October, 2013

I imagine there are a fair few supermarkets currently feeling a bit hot under the collar after Booths moved the goalposts to install a By The Glass 64-bottle wine-dispensing system in its Knutsford store.

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Jerry Lockspeiser: let's show consumers the true cost of a bottle of wine

Published:  02 October, 2013

Jonathan Cahill's recent opinion piece about wine value, duty and consumer perception got me thinking. The central point of Jonathan's piece is that because alcohol duty is fixed it takes up a much bigger percentage of the retail price when the wine is cheap than when it is more expensive. Ergo we should be telling consumers that the higher the price they pay for a bottle of wine the more their money is buying wine rather than tax, so the better the value, and exponentially so.

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Jerry Lockspeiser: No Sex Please - We're British!

Published:  20 September, 2013

Back in the days when Apples and Blackberries were still fruits I came across the wines of Larry Mawby. Larry produces high quality fizz in the USA.  Not in California, nor Washington State or even Oregon, but in Michigan. 

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Mike Paul: was The Beautiful South the way forward for generic wine tastings?

Published:  16 September, 2013

I have always been a firm supporter of generic marketing. I've chaired importer committees and worked on developing regional strategies. I know how difficult it is to secure an appropriate level of agreement, across the producer and distributor base, to plans with real cut through, and I know how powerful a well coordinated generic effort can be. I also appreciate that coming up with innovative plans is particularly difficult currently when budgets are severely constrained. Given all this and given that generic marketers have no direct control over the producers and wines they represent, I tend to believe that they have one of the most difficult roles in our industry. All this  makes me loth to criticise any generic activity.

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Mark Fiddes: what happens when you try and re-enact that Southern Comfort commercial

Published:  09 September, 2013

Does advertising really work? I decided to find out last week by re-enacting the Southern Comfort commercial. My audience was several hundred innocent Catalans on the Costa Dorada. Temperature: 32 degrees celsius.

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Mark Fiddes: why wine is now Top of the Pops

Published:  01 September, 2013

It will surprise many Headbangers that The "AC" in AC/DC could easily stand for Appellation Controllee.

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Enter Story Headline

Published:  01 September, 2013
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Jerry Lockspeiser: why we have all got to work harder with our wine labels

Published:  30 August, 2013

A typical back label is 8 x 5 cm. Forty square centimetres to persuade the hesitant customer to buy.

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Mark Fiddes: lies, damned lies and statistics

Published:  13 August, 2013

Do you know how long it takes to drink an Olympic size swimming pool?* Me neither. Then I read the news from marketing wonks Nielsen that the UK consumed an additional seven Olympic swimming pools worth of bottled water in the first two weeks of July alone. That's not including at least 300 hundred packets of Elastoplast.

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Mike Paul: Why the wine industry should seek absolution

Published:  13 August, 2013

In a recent Harpers (July18) there is an interview with Adam Boita of Pernod Ricard on the recent launch of the limited edition Absolut Unique. He notes that this is probably " the first time a...

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Jerry Lockspeiser: Minimum Pricing Maximum Cost

Published:  09 August, 2013
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Jerry Lockspeiser: Minimum pricing, maximum cost

Published:  09 August, 2013

In March 2012 our Prime Minister described the need to introduce minimum unit pricing for alcohol in terms that suggested the very fabric of society was at stake:

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Mark Fiddes: Why UK drink advertisers need the Lionel Richie approach

Published:  06 August, 2013

I've always found Lionel Ritchie hard to like. First he turned The Commodores from the hard funk of 'Brick House' to the ultimate soppiness of 'Three Times a Lady'. Then came 'Easy like Sunday Morning', a ballad so middle of the road, it was dead hedgehog.

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Jerry Lockspeiser: Wine Music Food Life

Published:  26 July, 2013

Do the first three constitute the third? They certainly enhance it. Wine Music Food Life is the tagline to the...

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Mark Fiddes: The Prosecco Ultimatum

Published:  25 July, 2013

"The name's Battistella...Andrea Battistella. Licensed to Chill. Special mission to track down fake Prosecco...

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Michael Karam: The alcohol revival in Lebanon

Published:  19 July, 2013

Greetings from Lebanon, where I can report that Levantine innovation has rekindled its affair with all forms of... 

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Gavin Quinney: Ups and downs of going for Gold

Published:  19 July, 2013

If you're connected to wine in the UK, you could hardly have missed 'Wine tasting: it's junk science' in...

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