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Using sensory marketing to boost wine sales

Published:  02 May, 2014

Does your brand taste better to Tchaikovsky or Tinie Tempah? In a log cabin or in a grassy meadow? Bernadette John examines how big drinks brands are using sensory marketing to increase sales and loyalty among consumers

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Harpers exclusive research: What consumers really think about wine

Published:  02 May, 2014

The widespread media coverage of Harpers' exclusive new report - Demystifying the Consumer: The UK Off-Trade Still Wine Market - resulted in hundreds of comments from readers online. Here we pick out a selection from the major newspaper websites. Click HERE to buy the full report.

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Harpers exclusive research: Demystifying the off-trade consumer

Published:  02 May, 2014

Harpers made headlines across the UK last month with the release of its first exclusive in-depth business report into the UK off-trade, based on over 1,000 consumer interviews. Click HERE to buy the full report.

Richard Siddle and the report's author, Rob Walker, preview some of the report's key findings.

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Online debate: how different channels are changing the digital landscape of wine online

Published:  10 April, 2014

We all know the importance of communicating and retailing online, but how effective is it? Harpers hosted an "Online Debate" featuring retailers and online specialists at PLB's independent merchants' roadshow in Manchester last month and found supermarkets, independents and even drink apps are changing the digital landscape of wine online.

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Angela Mount reveals how to become a wine 'buying ninja'

Published:  07 April, 2014

Angela Mount, a former head of wine at the Somerfield supermarket chain, and now an independent consultant to restaurants and merchants, provided tips and advice she has learnt during her career on how to fine tune wine-buying and negotiating skills at the recent Wine Buyers' Forum held in Windsor last month.

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Riesling helps reinvent German wines in key export markets

Published:  07 April, 2014

Riesling is helping a new generation of winemakers to reinvent Germany in its key export markets. But, as Anne Krebiehl discovers, they have many more surprises up their sleeve.

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?The Smith Report: Could deflation let the air out of wine purchases?

Published:  07 April, 2014

Erin Smith looks at how deflation could have an impact on the wine and spirit world.

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Why UK bars, restaurants and retailers are putting their faith in sherry in the UK

Published:  04 April, 2014

Value, quality, style: sherry has it all. But can it sustain its recent renaissance? Douglas Blyde asks ten of the UK's leading sherry lovers what the future has in store

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test insight

Published:  04 April, 2014

IntroDUCTION

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Why UK bars, restaurants and retailers are putting their faith in sherry in the UK

Published:  04 April, 2014

Douglas Blyde talks with 10 of the UK's most influential sherry opinion formers in the UK, including leading figures in on and off-trades, suppliers and importers, on how sherry is enjoying a new lease of life across the country

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?How the success of the 2011 vintage is giving Port a new lease on life in the UK

Published:  04 April, 2014

Hot on the heels of the 2011 vintage declaration, Port is making a big comeback and harpers.co.uk talks with some of Port's most iconic brand owners.

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Interview: John Osborne's sets out his vision for PLB

Published:  04 April, 2014

It may only have been three months since John Osborne became PLB's managing director, but it's a role he has been working towards his entire career. He talks about the challenges and opportunities facing him, PLB and the industry.

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Peer recommendations and traffic building search tools are vital for online wine sales

Published:  04 April, 2014

Bernadette Costello reports on the growing importance of online recommendations and why it is vital you find ways to convince search engines to drive more traffic to your website

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ProWein: What the trade thought of the 2014 show

Published:  04 April, 2014

Last month it seemed like the entire UK wine trade had decamped to Düsseldorf for ProWein. The Harpers team was there to find out what key trends emerged and why the show is now so important.

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How California's wine kings lead the industry

Published:  12 March, 2014

When it comes to innovation, California holds all the trump cards. Erin Smith visits winemakers, technologists and designers across the region to find out why.

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How to develop wineries that offer relaxation and wow factor

Published:  11 March, 2014

With wine tourism exploding in key areas around the world, wineries are realising the financial, branding, and marketing importance of creating a "unique experience" to attract visitors in the face of growing competition.

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Treasury Wine Estates presents its independent strategy to Top Merchants

Published:  07 March, 2014

Treasury Wine Estates is one of a number of major wine companies looking to build sales in the independent sector. Its fine wine team joined the latest Independent Wine Crew meeting to set out its strategy and find out how it can better serve the sector. Richard Siddle and Erin Smith report

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Working together: leading independent merchants pool their skills and resources

Published:  07 March, 2014

The third meeting of Harpers' Independent Wine Crew of leading multi-site wine merchants reflected a real step-change in how they are able to help each other in buying, sourcing and storing wine. Richard Siddle and Erin Smith report

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How growth in tapas is driving consumer understanding of Spanish wine

Published:  07 March, 2014

UK consumers are just discovering that Spain's wine regions offer as much diversity, quality and value as its tapas. Andrew Catchpole reports

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How China is opening its doors to mainstream imported wine

Published:  07 March, 2014

James Lawrence looks at the bigger picture when it comes to the Chinese wine market

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