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Make your nominations in Harpers Spanish Wine Awards

Published:  22 July, 2013

Harpers is looking to recognise the best retailers, on-trade operators and wholesalers involved in selling and promoting Spanish wine in the UK in the first Spanish Wine Awards.

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Félix Solís splits from Free Run Wines

Published:  18 July, 2013

Spanish wine producer Félix Solís Avantis is to take over control of its UK operation from Free Run Wines as it establishes its own office in the UK under the leadership of former Bibendum director, Richard Cochrane.

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The UK through Spanish eyes

Published:  15 July, 2013

Spain-based wine writer Diego Bonnel talks to Spanish wine producers about what they see as the opportunities and challenges of working in the UK market

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Q&A: Jeremy Rockett, González Byass

Published:  18 June, 2013

Douglas Blyde catches up with Jeremy Rockett, marketing director of González Byass, over a chilled copita at the...

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Spain's rich pickings

Published:  06 June, 2013

Tightening global supply and upward pressure on prices could benefit Spain's diverse offering in 2013, says Andrew Catchpole

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Garnacha for Campo Viejo as Pernod launches first experiential wine event

Published:  22 March, 2013

Pernod Ricard is adding a Garnacha varietal to its Campo Viejo brand adding as it looks to increase the number of its well-recognised yellow labels on shelf.

TextPernod Ricard is adding a Garnacha varietal to its Campo Viejo brand as it looks to increase the number of its well-recognised yellow labels on shelf.

 

Campo Viejo Garnacha is described as a fresh, light style of white that delivers red fruit characters, floral notes and peppery spice. It will be sourced from old vines in the Rioja Baja region.

 

"Tempranillo is the largest varietal in the Spain category by far, but Garnacha is the second largest and is in growth. Consumers are really starting to explore so we need to offer different varietals" Lucy Bearman, head of marketing for wine at Pernod Ricard UK, told Harpers.

 

Campo Viejo Garnacha 2012 will share the £8.69 rsp of Campo Viejo Tempranillo when it launches in September and will also be packaged with a yellow label. It will be housed in a Burgundy shaped bottle, while the Tempranillo will continue in a Bordeaux shape, to differentiate the wines. Pernod is recommending that retailers stock the Garnacha next to Tempranillo.

 

"It's very unlikely that people will pick up the wrong one, but if they do I don't think they'll be displeased," Bearman said.

 

Campo Viejo's packaging is also undergoing a subtle change to encourage consumers to trade up. The Reserva and Gran Reserva bottles will include the winemaker's signature and individual batch numbers from July, while the whole portfolio will use more premium paper and gold embossing.

 

"This isn't about pricing. It's more about ensuring consumers are aware of the different trade up options and making it clear why they're trading up," she said. Campo Viejo currently sells for £1.75 more per bottle than the category average for Spanish wine.

 

The brand is also holding a four day Streets of Spain event in London's Southbank Centre as it looks to interact directly with its growing consumer base. The free event will feature 12 stallholders from Barcelona's La Boqueria market, food and wine master classes, street art, and a pop up tapas restaurant in the evening.

 

The event runs from May 3 to 6 and will be advertised beforehand, with a Facebook page to launch next month for consumers to sign up for the masterclasses.

 

"It's really about getting to our consumers and giving them an experience. We see it as bringing the Live Uncorked campaign to life with a fun event full of Spanish vibrancy.

 

"We haven't done anything like this before on our wine portfolio but have learned from the spirits side of the business," Bearman added.

 

Campo Viejo is the best-selling Spanish wine brand, with value sales up 24% in the last year to £40 million, compared to category growth for Spanish wine at 16%. Campo Viejo now accounts for 10% of Spanish wine sales in the UK having grown its customer base and brand recognition amongst its target audience of 25 to 44 year olds.

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New Caballeros appointed to Gran Orden

Published:  20 March, 2013

Restaurateur brothers Sam and Eddie Hart, and winemaker Antonio Sanz are the latest people to be invested into the Gran Orden de Caballeros.

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PLB brings Estrella Galicia to UK in on-trade exclusive

Published:  18 March, 2013

Estrella Galicia, a premium beer brand, which to date has only been imported by small independent Spanish importers in bottle format, is now being brought into the UK in kegs by PLB exclusively for the on-trade.

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Basset judge on sherry and food matching competition

Published:  12 March, 2013

UK sommelier and hotelier Gerard Basset OBE will be joining the judging panel of The Sherry Institute of Spain's bi-annual international food and sherry matching competition.

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Q&A with Codorniu's head winemaker Bruno Colomor Marti by Douglas Blyde

Published:  01 March, 2013

Douglas Blyde speaks to Barcelona-born, Bruno Colomer Martí, a winemaker since 1990 and head winemaker at the Codorníu cellars since 2008.

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EWBC Digital Wine Communications Conference to be held in Spain

Published:  25 February, 2013

The EWBC Digital Wine Communications Conference will return to La Rioja in October, the organisers have announced.

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Rioja enjoys record export highs

Published:  19 February, 2013

The DOCa Rioja has kept its sales over 355 million bottles for the third year in a row, with exports growing by 5.5%, offsetting the decline in sales in Spain.

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Matthew Clark to distribute Bodegas Baigorri

Published:  15 February, 2013

Wholesaler Matthew Clark, has taken on the UK agency for Bodegas Baigorri, securing exclusive distribution rights in the UK on and off-trade.

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Exclusive research: indies look to Old World for growth

Published:  15 February, 2013

European wines made from indigenous varieties are providing independent wine merchants with much more scope for growth compared with the New World's offering.

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Converting consumers to premium Rioja wines

Published:  01 February, 2013

Last year saw a host of independent merchants compete for the coveted title of Wines from Rioja's Retailer of the Year, run in association with Harpers. Carol Emmas catches up with those who put in the hard graft and saw increased sales

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How will you be changing your wine list this year?

Published:  24 January, 2013

As we go into 2013, we ask three industry sommeliers from Sketch, Coq d'Argent and Launceston Place how they'll be looking at changing their wine lists this year.

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PLB launches second regional roadshow

Published:  18 January, 2013

PLB is to launch its second UK Regional Roadshow tour with its specialist portfolio and has further announced it will join forces with Hatch Mansfield for the Scottish leg of the tour.

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Looking back on 2012 for the wine trade: part 2

Published:  19 December, 2012

Ready for the next instalment of what's gone on in the wine trade in 2012?

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Wines from Rioja names Retailer of the Year

Published:  18 December, 2012

Wines from Rioja has announced the winners of its Retailer of the Year Competition 2012 as Cambridge Wine Merchants, with the Longship, Orkney, as runner-up.

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Wines from Rioja announces Cambridge Wine Merchants as Retailer of the Year Competition

Published:  14 December, 2012

Wines from Rioja has announced the winners of its Retailer of the Year Competition as Cambridge Wine Merchants with runner-up, The Longship, Orkney.

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