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Glenfiddich releases Distillery Edition

Published:  15 May, 2009

Glenfiddich has released its 15 Year Old Distillery Edition single malt in a handful of selected domestic markets around the world.

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Premium beer gets extra focus

Published:  15 May, 2009

Molson Coors UK has launched a new business unit with the mission of developing the premium beer category in on and off-trade.

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Wine industry needs to target Generation Y consumers

Published:  15 May, 2009

The wine industry must capture the attention of 'Generation Y' consumers to secure its long term future, delegates heard at the London International Wine Fair this week.

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Diageo promotes sensible drinking to students

Published:  15 May, 2009

Diageo GB is using bar games to promote responsible drinking to students in campuses across the UK, as part of a new campaign called "Are you on top of your game?"

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Social networking key to engaging new consumers

Published:  15 May, 2009

The wine industry must capture the attention of 'Generation Y' to secure its long term future, delegates heard at the London International Wine Conference.

Technology savvy 'Generation Y' could account for 8.9million new consumers as they grow into their 20s and 30s, Wine Intelligence said launching its research on how to new ways of engaging the next generationi of wine drinkers.

But the industry must use social networking sites such as Facebook, Twitter and YouTube to target them.

Universities should also become key targets as this generation is experimenting with wine at the earlier age of 18 or 19, compared to previous generations.

However, the younger generation is likely to be cynical about companies targeting them with products via social networking sites.

Wine Intelligence also found the target group was wary of recommendations by wine writers believing they are "impartial" and some how connected to the wine trade.

"They are more likely to work on recommendations by their peers via the social networking sites or text messages," Lulie Halstead, chief executive, Wine Intelligence said. "This gives brand managers less control."

Other findings include the generation is more likely to use an independent store to be hand sold wine and are unlikely to buy cases of wines.

The generation also sees white, red and rosé wine as very separate categories.

White wine is associated with "having fun" with red wine being seen as more sophisticated and likely to be the bottle of choice for a "date." Rosé is still the drink of choice and brings consumers into the category.

"This brings into question whether brand managers should treat white, red and rosé as separate distinctive categories as this is how the generation perceives them," Halstead said.

Restaurant wine lists also came under fire for "causing anxiety" among this generation due to consumers not knowing how to match the wine with food.

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Social networking key to engaging new consumers

Published:  15 May, 2009

The wine industry must capture the attention of 'Generation Y' to secure its long term future, delegates heard at the London International Wine Conference.

Technology savvy 'Generation Y' could account for 8.9million new consumers as they grow into their 20s and 30s, Wine Intelligence said launching its research on how to new ways of engaging the next generationi of wine drinkers.

But the industry must use social networking sites such as Facebook, Twitter and YouTube to target them.

Universities should also become key targets as this generation is experimenting with wine at the earlier age of 18 or 19, compared to previous generations.

However, the younger generation is likely to be cynical about companies targeting them with products via social networking sites.

Wine Intelligence also found the target group was wary of recommendations by wine writers believing they are "impartial" and some how connected to the wine trade.

"They are more likely to work on recommendations by their peers via the social networking sites or text messages," Lulie Halstead, chief executive, Wine Intelligence said. "This gives brand managers less control."

Other findings include the generation is more likely to use an independent store to be hand sold wine and are unlikely to buy cases of wines.

The generation also sees white, red and rosé wine as very separate categories.

White wine is associated with "having fun" with red wine being seen as more sophisticated and likely to be the bottle of choice for a "date." Rosé is still the drink of choice and brings consumers into the category.

"This brings into question whether brand managers should treat white, red and rosé as separate distinctive categories as this is how the generation perceives them," Halstead said.

Restaurant wine lists also came under fire for "causing anxiety" among this generation due to consumers not knowing how to match the wine with food.

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Wine journalists under the spotlight at LIWF

Published:  14 May, 2009

The role of the wine journalist and their influence on consumers was the subject of a lively debate at today's LIWF.

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David Cox to head New Zealand Wines

Published:  14 May, 2009

David Cox is the new chief of New Zealand Wine Growers for the UK and Europe.

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Destocking depresses Campari

Published:  13 May, 2009

Grupo Campari said sales in the first quarter of 2009 were "satisfactory" despite negative organic growth of 4.2%.

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Emerging markets not the solution

Published:  13 May, 2009

Emerging wine markets are not the solution to the world's oversupply, leading industry figures have warned.

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Harpers hosts recession-busting debate

Published:  13 May, 2009

Drinks industry professionals have been given some recession-busting tips from some of the trade's key players during a special Harpers debate at the London International Wine Fair.

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Wine countries tipped for the top

Published:  13 May, 2009

Three of the trade's leading figures revealed which countries they were tipping for future success at today's Harpers Wine & Spirit debate at the LIWF.

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WaverleyTBS reveals extent of job cuts

Published:  13 May, 2009

Leading wholesaler WaverleyTBS has been forced to lose 10% of its workfoce in order to safeguard jobs and the future health of the company, it revealed at today's Harpers Wine & Spirit debate at the London International Wine Fair.

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Peter Williamson dies

Published:  13 May, 2009

The sudden death of well known industry figure Peter Williamson, chairman of Inspirt Brands, has come as a shock to friends and colleagues at this week's London International Wine Fair.

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Riesling wineries under threat

Published:  13 May, 2009

Some of Germany's most famous Riesling wineries are under threat from government plans to construct a major traffic bridge in the Mosel Valley region, visitors to the London International Wine Fair are being told.

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Hail wreaks havoc in Bordeaux

Published:  13 May, 2009

Bordeaux vineyards have been hit by devastating hail storms which pose a threat to the next two vintages and the livelihoods of smaller growers.

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Mandatory code blow for industry

Published:  13 May, 2009

The drinks trade has been dealt a further body blow with news that the government is to indroduce a mandatory code outlawing certain drinks promotions.

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Mandatory code blow for industry

Published:  13 May, 2009

The drinks trade has been dealt a further body blow with news that the government is to indroduce a mandatory code outlawing certain drinks promotions.

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Diam gets thumbs up

Published:  12 May, 2009

New World winemakers are increasingly rejecting natural cork and synthetics in favour of screwcaps and Diam, a seminar at this week's London International Wine Fair has revealed.

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Sud de France launch new wine festival

Published:  12 May, 2009

The UK Sud de France team have announced today that they will be launching the first food and wine festival to be held September 2009.

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