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Brew Dog to offer company shares

Published:  13 July, 2011

The Scottish independent brewery, BrewDog has launched a share offer scheme, Equity for Punks, to give fans a direct influence on how its business evolves.

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Viña Pomal to sponsor Rugby 7s

Published:  13 July, 2011

Grupo Codorniu's Rioja brand, Viña Pomal, is to be the official wine sponsor of a rugby sevens final to be televised on ESPN.

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Sterling falls due to drop in consumer price inflation

Published:  13 July, 2011

Sterling fell to a new five and a half month low against the US dollar yesterday after UK consumer price inflation unexpectedly dropped.

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First Russian sparkling wine arrives in UK

Published:  12 July, 2011

The first Russian sparkling wine has arrived in the UK market via Berkmann Wine Cellars.

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Greenall's introduces new RTS cocktails to range

Published:  12 July, 2011

Greenall's Original London Dry Gin has re-branded its Ready to Serve (RTS) range and introduced four new cocktails.

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McGuigan Wines launches 'What's Your Style' consumer campaign

Published:  12 July, 2011

Australian producer McGuigan Wines, has announced the launch of 'What's Your Style' - an initiative that aims to engage with consumers about wine styles in everyday language.

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The Wine Investment Fund sees confidence return to en primeur market

Published:  12 July, 2011

Investors appear to be snapping up the big name en primeur wines and confidence is returning to the market, according to The Wine Investment Fund director, Andrew della Casa.

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Sterling falls against US dollar and hits high against euro

Published:  12 July, 2011

It was a volatile day for sterling yesterday as it fell to a five month low against the US dollar, but surged against the euro, hitting a high of €1.1368/£1.

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Brugal launches Blanco Especial

Published:  11 July, 2011

The Caribbean rum brand, Brugal has launched a Blanco Especial, a new class of white rum, distributed by Maxxium UK.

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Wines in the press, July 8-10

Published:  11 July, 2011

The Guardian

According to the UK wine trade, Alsace wines don't sell, says Fiona Beckett.

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Sterling strengthens due to weak US employment figures

Published:  11 July, 2011

Sterling strengthened on Friday against the US dollar after weaker than expected US employment figures saw investors reverse bets against the pound.

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Heritage Wine gears up for expansion

Published:  08 July, 2011

Independent importer and wholesaler Heritage Wine is on the hunt for people to join its Oxfordshire and London sales teams as part of a new expansion plan.

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New UK bosses for Diageo and Pernod Ricard

Published:  08 July, 2011

Drinks giants Diageo and Pernod Ricard have both appointed new UK bosses.

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Trade pledges £800k to tackle underage drinking

Published:  08 July, 2011

The drinks trade has pledged £800,000 to Community Alcohol Partnerships in an effort to tackle underage drinking as part of the government's responsibility deal.

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Weekly currency round up sees sterling slip

Published:  08 July, 2011

The weekly roundup of currency saw sterling slip against the US dollar and euro on Thursday after the Bank of England kept interest rates on hold.

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Paul Schaafsma, European Sales and Marketing Director of Australian Vintage

Published:  07 July, 2011

McGuigan is the fastest growing global wine brand in the UK top 20 despite a 9% increase in its shelf price. McGuigan has experiencing 62% sales growth in the past 12 months with its sales now topping £65M. How?

Simple. Listen, don't dictate and get your head out of the sand.

here is no question that the UK is challenging market but it also fluid, dynamic and full of opportunity. The key to building a successful brand is to listen to the market - adapt your strategy and innovate to ensure you are delivering wines that are relevant and appropriate. Continually sense check your wine style, varieties and packaging to ensure your brand has the edge, and is delivering what retailers and consumers what now, not yesterday or 12 months ago.

As a supplier you need to be culturally appropriate, flexible in your approach, quick to respond and be a 'user-friendly' distributor who will listen, take on board feedback and not dictate terms. Brand owners with the attitude of 'my brand is king, this is what it is, it is a must stock and by the way, I'm increasing my price' will see sales decline and their brand become irrelevant.

Our retail partners are just that, partners. We share a common goal to deliver quality, value and consumer appropriate products across all price points.

You must ensure your brand is relevant to the consumers who buy it.

Ignore market trends at your peril. This is not a case of one-size fits all - the UK market is unique and complex, and as such you must be flexible, listen and willing to change.

The lifecycle of Australian wine in the UK is such that the market is looking for what is new from Australia, what is different and how we've evolved our wine styles to remain relevant and appropriate. Australia is a key category to every retailer - the challenge is to not rest on our laurels and continue to evolve, innovate and make wines that retailers want to list, and consumers want to drink. Quality and value for money across key price points is of utmost importance and more often than not the market looks to Australia to take the lead.

Wine is a trend, and constantly evolving - as a brand owner you must be at the forefront of these trends to ensure your brand remains relevant to the UK market otherwise you're dead in the water.

Paul Schaafsma is European sales and marketing director of Australian Vintage

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Stellar Winery leaves Fairtrade foundation

Published:  07 July, 2011

South Africa's Stellar Winery, which owns Stellar Organics and Running Duck brands, is leaving the Fairtrade foundation for another accreditation.

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Grape variety hits No1 slot in consumer wine choice

Published:  07 July, 2011

For the first time in three years grape variety has regained its position as one of the first choices when purchasing wine in the UK, according to a report by Wine Intelligence.

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Robin Copestick, co-founder of Copestick Murray

Published:  07 July, 2011

Attitude is a little thing that makes a big difference. So said Churchill, and I think he was right.

 

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Nick Mantella, Managing Director, Grupo Codorniu UK

Published:  07 July, 2011

For many the UK may appear a daunting prospect with other markets looking more attractive.  However, challenging as it appears today, it always has been competitive; there has never been an "easy" time!  We are, and always have been, a small fiercely competitive "island" market with everyone out to get a slice of the action and make a margin.  Competitors are all in the same boat, same economic circumstances, duty, taxation, exchange rates and customer potential.

 

Over the past 20 years we have seen the wine market double, most of the growth coming from the New World - making the wine market we have today.  Now the Old World is making a come back.  Nothing is constant nothing is stagnant.  The differences we choose are what and how we approach the market, how we operate our business models and how we implement our plans. The challenge is always to embrace the changes not fight them.

 

Consolidation and polarisation in the industry means you have the multiple grocers and specialists with ever increasing market share. Whilst on the other hand, the independent sector is growing from strength to strength as a result of both the demise of the multiple specialists and some great entrepreneurs. There are more on-trade wine opportunities and further developments in new channels with online e-commerce and direct marketing all offering an exciting range of quality wines and good consumer interaction which is key to drive quality.

 

Growing the market may be hard, but there are channels to do this, in others the battle ground becomes about taking market share, either way you know and face your challenges. We are lucky that in the UK we have a very savvy wine market. We can complain of downward spiraling price deals but we also have consumers who are well informed and interested.  Communication with a plethora of TV features, column inches, social media and consumer events dedicated to wine.  Some industries would die for the range of sources, styles, brands and suppliers that we have.  Our consumer demographic trends with an ageing, educated, well travelled population are far more likely to drink wine, regularly and be discerning about what they are drinking.

 

Often the best innovation and best business rewards come from problem solving solutions. The market remains exciting, if you want it to be. Enjoy it and go for it.

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