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World of wine heads to ProWein 2013

Published:  24 March, 2013

ProWein 2013 opened today in Düsseldorf looking to cement its increasingly respected position as the...

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Accolade Wines to launch Geyser Peak Californian wines to the UK

Published:  24 March, 2013

Accolade Wines is bringing the Geyser Peak range of commercial and premium Californian wines to the UK this summer...

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Garnacha for Campo Viejo as Pernod launches first experiential wine event

Published:  22 March, 2013

Pernod Ricard is adding a Garnacha varietal to its Campo Viejo brand adding as it looks to increase the number of its well-recognised yellow labels on shelf.

TextPernod Ricard is adding a Garnacha varietal to its Campo Viejo brand as it looks to increase the number of its well-recognised yellow labels on shelf.

 

Campo Viejo Garnacha is described as a fresh, light style of white that delivers red fruit characters, floral notes and peppery spice. It will be sourced from old vines in the Rioja Baja region.

 

"Tempranillo is the largest varietal in the Spain category by far, but Garnacha is the second largest and is in growth. Consumers are really starting to explore so we need to offer different varietals" Lucy Bearman, head of marketing for wine at Pernod Ricard UK, told Harpers.

 

Campo Viejo Garnacha 2012 will share the £8.69 rsp of Campo Viejo Tempranillo when it launches in September and will also be packaged with a yellow label. It will be housed in a Burgundy shaped bottle, while the Tempranillo will continue in a Bordeaux shape, to differentiate the wines. Pernod is recommending that retailers stock the Garnacha next to Tempranillo.

 

"It's very unlikely that people will pick up the wrong one, but if they do I don't think they'll be displeased," Bearman said.

 

Campo Viejo's packaging is also undergoing a subtle change to encourage consumers to trade up. The Reserva and Gran Reserva bottles will include the winemaker's signature and individual batch numbers from July, while the whole portfolio will use more premium paper and gold embossing.

 

"This isn't about pricing. It's more about ensuring consumers are aware of the different trade up options and making it clear why they're trading up," she said. Campo Viejo currently sells for £1.75 more per bottle than the category average for Spanish wine.

 

The brand is also holding a four day Streets of Spain event in London's Southbank Centre as it looks to interact directly with its growing consumer base. The free event will feature 12 stallholders from Barcelona's La Boqueria market, food and wine master classes, street art, and a pop up tapas restaurant in the evening.

 

The event runs from May 3 to 6 and will be advertised beforehand, with a Facebook page to launch next month for consumers to sign up for the masterclasses.

 

"It's really about getting to our consumers and giving them an experience. We see it as bringing the Live Uncorked campaign to life with a fun event full of Spanish vibrancy.

 

"We haven't done anything like this before on our wine portfolio but have learned from the spirits side of the business," Bearman added.

 

Campo Viejo is the best-selling Spanish wine brand, with value sales up 24% in the last year to £40 million, compared to category growth for Spanish wine at 16%. Campo Viejo now accounts for 10% of Spanish wine sales in the UK having grown its customer base and brand recognition amongst its target audience of 25 to 44 year olds.

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Alcohol-related cancers on the rise, finds AHA report

Published:  22 March, 2013

A recent Alcohol Health Alliance UK report has found an increase in cases of alcohol-related cancer, despite the link between the two having been established for several decades.

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Anger as wine and spirits taxes rise

Published:  21 March, 2013

The wine and spirits industry have reacted with dismay that the Chancellor has scrapped the duty escalator for beer but...

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TV debut for Jim Beam

Published:  21 March, 2013

Jim Beam will feature in its first ever national TV campaign tomorrow as part of a £9 million investment by distributor Maxxium UK.

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Lanson Champagne unveils plans for Wimbledon anniversary

Published:  20 March, 2013

To celebrate 25 years as the official suppliers of Champagne to Wimbledon, Lanson has unveiled a new look for its range.

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New Caballeros appointed to Gran Orden

Published:  20 March, 2013

Restaurateur brothers Sam and Eddie Hart, and winemaker Antonio Sanz are the latest people to be invested into the Gran Orden de Caballeros.

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Spirits distributor Marblehead announces new appointments

Published:  20 March, 2013

Spirits distributor Marblehead has promoted Emma Wykes to the newly created role of commercial director.

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Budget News Blog: Drinks industry split as duty escalator cut on beer but not wine and spirits

Published:  20 March, 2013

Whilst the beer industry celebrates  the "brilliant news" that the Chancellor is to scrap the duty escalator on beer, the wine and spirits sector is faced with further increases under the controversial measure, with wine duty now up to £2.

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Jenny Mackenzie reports from the first Morrisons Cellar wine showase

Published:  20 March, 2013

Morrisons Cellar's first wine showcase to the press was on its Taste Test theme. The venue space in Marylebone was decorated like an interiors stand at a lifestyle event, with four open-plan, "room set" layouts and the wines grouped in the Taste Test flavour profiles of Sweet, Fresh, Smooth and Intense.

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Chancellor reported to be ready to freeze beer duty rates in Budget

Published:  19 March, 2013


Ahead of tomorrow's Budget there are rumours circulating around Westminster and across the national media and major news channels that the Chancellor could be set to introduce a tax freeze on beer duty.

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Local Wine School looks to expand franchise operation to the United States

Published:  19 March, 2013


The Local Wine School is to take its franchise wine education model to the United States after building up a network across the UK.

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LIWF launches innovative navigation tool

Published:  19 March, 2013

The London International Wine Fair has launched MyWineFair, a web-based tool designed to help visitors navigate the wines exhibited at the trade show.

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Vineyard Cellars and Wine Treasury link up for specialist Californian tasting

Published:  19 March, 2013

Specialist Californian importers, the Vineyard Cellars and the Wine Treasury, are teaming up again with the Wine Institute of California to showcase their wines at a trade and press tasting on May 13 in London.

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Provence rosé enjoys huge sales and volume increases in the UK

Published:  19 March, 2013


Rosé wine exports from Provence to the UK jumped 82% on volume and 37% on value between 2011 and 2012, according to new figures out this week.

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Diageo announces plans to roll out Smirnoff Espresso vodka

Published:  18 March, 2013

Diageo has announced it will launch Espresso Smirnoff vodka from April. The flavour extension is to be available through...

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Wine and spirits sales down, reveals WSTA

Published:  18 March, 2013

Wine and spirit sales continue to fall as consumers battle with year-on-year duty rises, according to the Wine & Spirit Trade Association's latest market report.

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PLB brings Estrella Galicia to UK in on-trade exclusive

Published:  18 March, 2013

Estrella Galicia, a premium beer brand, which to date has only been imported by small independent Spanish importers in bottle format, is now being brought into the UK in kegs by PLB exclusively for the on-trade.

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Two men jailed over £5m wine scam

Published:  18 March, 2013

Two men found guilty of smuggling illicit Italian wine into the UK have been jailed following an investigation by HM Revenue & Customs.

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