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Elephant Gin to launch in the UK this month

Published:  19 September, 2013

A new handcrafted London dry gin called Elephant Gin, which is a gin inspired by Africa and supports the conservation of African wildlife by donating 15% of all profits to two African elephant foundations, is set to hit the UK market this month.

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Liberty Wines introduces new cider, beer and spirits range

Published:  09 September, 2013
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Edinburgh Gin spices up autumn

Published:  03 September, 2013

Just three years since launching, small batch specialist Edinburgh Gin has added a third flavour to its portfolio - Spiced Orange.

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Searcys to open Gin Joint next month

Published:  27 August, 2013

Searcys is to launch Gin Joint, a brasserie and bar situated in the Barbican Centre, where around 40 gins will be available, including one chilled on tap.

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Greenall's gin signs cricket sponsorship deal

Published:  23 July, 2013

Greenall's Original London Dry Gin has been named the official gin of Lancashire County Cricket Club at Emirates Old...

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Hoxton Gin secures Tesco listings

Published:  12 July, 2013

Hoxton Gin has announced it has secured listings in 103 Tesco stores nationwide.

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First Sussex distillery set to open in 2014

Published:  05 July, 2013

The Lurgashall winery near Midhurst, West Sussex, which is known for its Silverbirch wine and mead, has...

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Roast introduces its own London gin

Published:  04 July, 2013

Borough Market's Roast restaurant has introduced its own London Dry Gin.

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Bols Genever hosts exclusive masterclass

Published:  26 June, 2013

Bols Genever has joined forces with London cocktail bar Callooh Callay to host an exclusive pop-up bar...

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Whitley Neill gin unveils African-inspired design

Published:  19 June, 2013

Halewood International's award-winning Whitley Neill gin has unveiled a new bottle design, inspired by the spirit's...

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Hotel seeks gin for record-breaking collection

Published:  25 April, 2013

An Oxfordshire hotel is challenging people to discover a new, original gin...

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Beefeater to challenge consumers with premium gin

Published:  24 April, 2013

Beefeater has announced plans to launch a unique hand-crafted, ultra-premium gin in June, designed to challenge the way...

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Langley's No 8 gin targeted at sophisticated males

Published:  05 April, 2013

A new English gin targeted at a sophisticated male audience has been launched. Langley's No 8 (41.7% abv; £30/75cl) is a single distillation gin handmade in small batches from eight secret...

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Pernod Ricard's '1,000 Londoner' Beefeater bottle

Published:  03 April, 2013

A Beefeater limited edition bottle featuring photos from 1,000 people who entered the gin's MyLondon competition last...

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Harrington gin snapped up by Fortnum & Mason

Published:  18 March, 2013

A Northamptonshire farmer and his best friend have fulfilled a long-held ambition to work for themselves by creating an...

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No.3 London Dry Gin fights for juniper conservation

Published:  12 February, 2013

No.3 London Dry Gin has joined forces with wild plant charity Plantlife to help boost its juniper conservation efforts...

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Cucumber-flavoured gin from Diageo

Published:  12 February, 2013

Diageo is to launch a cucumber-flavoured gin under the Gordon's brand.

TextDiageo is to launch a cucumber-flavoured gin under the Gordon's brand.

 

Gordon's Crisp Cucumber is Gordon's London Dry Gin blended with natural cucumber flavouring. The company is also to launch two premixed drinks: Gordon's & Tonic with a hint of cucumber and Gordon's & Tonic with a dash of elderflower.

 

The launch will be supported by a £1 million marketing campaign and the products will be available throughout the UK from March.

 

Nin Taank, Gordon's brand manager, Diageo GB, said: "Gin is the third largest spirit in the spirits category and is experiencing strong growth +12% in the on-trade and +5% in the off-trade. The premix cans segment is also growing rapidly at +23%, bringing in new consumers to spirits and appealing to those looking for convenient alternative formats to consume spirits on different occasions.

 

"As the UK's no.1 gin brand we are looking to invite consumers to enjoy gin in a new and exciting way which will drive frequency of purchase among existing gin consumers whilst attracting new younger gin consumers."

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Beefeater to open gin distillery visitors' centre

Published:  06 February, 2013

Pernod Ricard-owned Beefeater gin is to open London's first ever gin distillery visitors' centre at the back end of 2013...

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Beefeater Gin to open distillery visitor centre

Published:  06 February, 2013

Pernod Ricard owned, Beefeater Gin is to open London's first ever gin distillery visitor centre at the back end of 2013, with the aim of telling the story of London gin .

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Diageo encourages bartenders to create their own Tanqueray blend

Published:  30 January, 2013

Diageo is encouraging bartenders to add their own botanicals to its Tanqueray No Ten gin brand in order to create a unique infusion to serve with tonic.

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