Leading on-trade distributor Bibendum has unveiled its inaugural e-commerce channel, allowing customers to place all their wine and spirit orders quickly and conveniently online.
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The total value of the e-commerce sector in headline markets is expected to grow at an unprecedented rate between 2022-2025, according to the IWSR.
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The Covid-19 pandemic is facilitating a long-term shift among many of the world’s leading drinks brands’ strategies, it has been suggested, as owners begin to adopt a more “nuanced” approach to channel distribution.
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The influx of new online shoppers looks set to be sustainable, with alcoholic drinks to the fore of this growth in ecommerce.
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Liv-ex has given a number of pointers to indie merchants who are looking to move sales online.
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Excel spreadsheets and WhatsApping account reps should be a thing of the past, say the brains behind OnStock, a new online ordering platform for the UK bar trade from the Vanquish and 31Dover team, as Jo Gilbert reports.
The UK is at the forefront of selling wine online thanks to well-established specialist wine retailers such as Majestic and The Wine Society, new research has revealed.
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Retailers are being urged to adapt their strategies around the “evolution of channels” in light of research which showed that in 2017, 76% of fast-moving consumer goods’ (FMCG) value growth came from channels outside traditional supermarkets.
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With the mind-bogglingly fast growth of online channels, which in the context of many thousands of years of bartering and selling, is still a very new phenomenon, we scope out the e-specialists claiming to help your products fly online.
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Brits are not only thirsty shoppers, but are happy to jump online for an alcoholic fix.
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