'No reason' UK gin exports can't match Scotch whisky's £4 billion says environment secretary

The environment secretary Elizabeth Truss has said the UK government has ambitions to help the gin industry match the UK's whisky exports, which topped £4 billion in 2014.

Insight: Pernod Ricard's new chief Alexandre Ricard outlines his strategy for greatness

Pernod Ricard's new chief Alexandre Ricard wants to conquer the world with conviviality. But are the two things compatible?

Gin Guild survey: Six out of 10 on-trade customers ask for a gin by brand name

A survey conducted for The Gin Guild by One Poll showed that almost two-thirds of on-trade customers (62%) ask for a specific gin by name rather than settling for the generic house gin when ordering a G&T. The results suggest half request tonic by name too.

Schreil to head Absolut production as Asplund steps down after more than three decades

For the first time in 33 years there's to be a change in the person in charge of making Absolut vodka.

Absolut takes on rainbow colours to celebrate LGBT links

Absolut vodka is celebrating its links with the lesbian, gay, bisexual and transsexual community with its latest special pack.

Pernod Ricard UK turns 40 and celebrates responsibly with its 5th annual "Responsib'all Day"

Pernod Ricard UK celebrated its Ruby Anniversary as well as raised a glass to several key milestones over the last 40 years while also promoting it's "Responsib'all Day".

Pernod Ricard to trial computerised cocktail bars in 500 homes in London and Paris

Pernod Ricard plans to trial its computerised "bar at home" project in 250 homes in London and 250 in Paris as it bids to revolutionise the way spirits are bought.

Pernod Ricard to overhaul business as it looks to boost profits 5% and overtake Diageo

Absolut vodka to modernise its iconic bottle

Absolut is making design changes to its iconic bottle that helped make the brand famous in 1979, "making it ready to face the future."

Pernod Ricard's third quarter results shows sales improving

Sales are improving at Pernod Ricard according to its third quarter financial results, reporting a 2% increase in organic sales to €6.5b and a 6% rise in reported growth for the first 9 months of the financial year.

Jacob's Creek launches wine and snack pairing to eliminate 'snobbery' associated with wine

Jacob's Creek is launching a wine and snack pairing 'wheel' with the help of celebrity foodie Jo Pratt to help consumers pick wines that compliment some of the UK's most favourite snacks and remove some of the 'snobbery associated with wine selection.'

Pernod Ricard Bodegas launches start-up Winnovation Lab

Pernod Ricard Bodegas, the Spanish branch of the larger French company Pernod Ricard, launched the Winnovation Lab, an innovation incubator and ideas laboratory, this week.

Pernod Ricard ups focus on Jacob's Creek & Havana Club for summer

Pernod Ricard is ramping up activity on Jacob's Creek and launching new campaigns for Malibu and Cuban rum brand Havana Club.

Pernod Ricard's 'black op's' vodka brand announces London team

An urban micro-distillery initiated by Pernod Ricard is set to open in Hackney in June, headed by two local entrepreneurs from outside the spirits industry.

Pernod Ricard's Denis O'Flynn urges senior industry figures to sign up and back WSTA

More senior businesses and figures in the UK wine and spirits industry need to get behind the work of the Wine & Spirit Trade Association to try and protects its future growth, according to Denis O'Flynn, managing director of Pernod Ricard UK, and the trade body's new chairman.

Denis O'Flynn, Pernod Ricard UK, why we need to get behind the WSTA

Denis O'Flynn, managing director of Pernod Ricard UK, talks about his plans as the new chairman of the Wine & Spirit Trade Association.

Pernod Ricard shakes up team to boost Asian growth

Pernod Richard has shaken up its executive team as it looks to boost growth in Asia.

Pernod Ricard shakes up Havana Club rum's look and recipe

Pernod Ricard celebrates strong UK half-year performance

Pernod Ricard's UK chief says the market is now in "full recovery" as its brands, in particular those at the top end of the scale, outperform the market.

H1 results for Pernod Ricard show stability as Alexandre Ricard steps up as CEO

Sales growth for the first half of the financial year for Pernod Ricard was minimal, but stable, ahead of the announcement of leadership changes at the drinks giant.