Gordon's gin launches TV ad featuring boar on Christmas Eve

Gordon's, the UK's biggest selling gin brand, is launching a new TV ad featuring a boar this evening, as part of a £2 million marketing spend.

David Beckham's Haig Club whisky to open pop-up bar and retail store for Christmas

Johnnie Walker Scotch whisky launches Never Drink and Drive campaign

Johnnie Walker is giving away 30,000 kilometres of free journeys home in the UK over Christmas through Uber taxi service, as part of its responsible drinking programme.

Scotch Whisky Association confirms Pernod chief Pierre Pringuet as new chairman

Pernod Ricard's chief executive Pierre Pringuet is the new chairman of the Scotch Whisky Association.

P Diddy looks to grow wine and spirits business

Famed rapper and businessman Sean 'Diddy' Combs has recently grown his partnership with Diageo to include De León tequila as well as Ciroc vodka, and has plans to further boost the portfolio.

Dia Simms, the woman behind P Diddy's drinks ventures, on why their spirits mean business

Starting off as Sean 'Diddy' Combs personal chief of staff, Dia Simms is now the executive vice president of Ciroc Vodka & Innovations, at the newly-formed Combs Wine & Spirits.Gemma McKenna catches up with Simms and finds out what the pair have planned for the expansion of the drinks empire.

Diageo's bet on Don Julio Tequila applauded by analysts

Last week Diageo announced it agreed to acquire Don Julio Tequila in exchange for its Bushmills Irish whiskey brand with Jose Cuervo in a move that has been widely applauded by analysts.

Diageo agrees to sell Bushmills whiskey as part of Tequila Don Julio deal

Diageo has agreed a deal with Jose Cuervo that would see it acquire Tequila Don Julio in exchange for its Bushmills Irish whiskey.

Diageo launches on-trade winter spirits campaign

Diageo is looking to help bartenders cash in on the 39% sales increase spirits enjoy in wintertime with a new campaign based on 'inspiring serves'.

Lock Stock's Guy Ritchie links up with David Beckham to make Haig whisky TV advert

Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.

Diageo Q1 sales down, but hopes for full year growth

Spirits giant Diageo's first quarter organic net sales were down 1.5% thanks to weak emerging markets, the firm has said.

Diageo's Parrot Bay rum ad 'appeals to children' says ASA

Diageo's latest TV ad for rum brand Parrot Bay has fallen foul of the Advertising Standards Authority (ASA), which deemed it to be irresponsible as it appealed to children and breached the code. The advert must not appear again in its current form.

David Beckham officially launches new Haig Club whisky globally

David Beckham officially launched Haig Club Scotch whisky today, which is produced by Diageo in partnership with the world famous footballer and British talent agent Simon Fuller.

Codorníu Raventós appoints senior Percy Fox exec to head UK business

John Hearn, global commercial director for Diageo's wine arm Percy Fox, is to become the new managing director of Codorníu Raventós in the UK.

Diageo's Justerini & Brooks appoints Cellina Chan to head Hong Kong office

Justerini & Brooks has appointed Cellina Chan as its new head of sales in Hong Kong with a view to growing its international client base.

Diageo's Smirnoff vodka launches £15m campaign

Smirnoff vodka has launched a £15 million marketing campaign - including TV advertising - in order to grow the category and make it more accessible.

Johnnie Walker Scotch whisky boosts golf ties ahead of Ryder Cup

Johnnie Walker Scotch whisky is boosting its golf ties ahead of next week's Ryder Cup by building a mini golf course at Gleneagles for fans to play.

An independent Scotland is bad news for Scotch whisky in short-term, says Rabobank

An independent Scotland will have a negative impact on the Scotch whisky industry in the short term, says a new report from Rabobank.

On-trade hit by decline in spirits sales across all venues

Declining year-on-year spirits sales in the on-trade will have brand owners hoping for a substantial pick up in the last few months of the year leading up to Christmas.

Diageo faces shareholder protests over executive bonuses at AGM

Diageo chiefs are bracing themselves for a tough ride at this Thursday's annual company meeting over a row with some investors over the levels of boardroom pay.