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Bacardi marches 5,500 employees ‘Back to the Bar’ for grassroots on-trade initiative

Published:  09 February, 2018

Employees at spirits powerhouse Bacardi left their computers and labs yesterday and headed to their local bars as part of a global initiative to find out what’s driving engagement at the sharp end of the trade.

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Doyle rejoins Bacardi to oversee 'potential' brands and travel retail

Published:  09 November, 2017

Bacardi has made a new appointment in its senior leadership team.

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Global Drinks Forum 2017

Published:  10 October, 2017

Less formal education key in a fast evolving global drinks market as categories and occasions blur for modern consumers.

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Movers and Shakers: Conviviality, Justerini & Brooks, Douglas Laing

Published:  26 May, 2017

A number of key appointments and distribution agreement have been percolating through the trade this week.

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Bacardi CEO successor announced

Published:  07 March, 2017

Spirits giant Bacardi will have a new CEO by 2018.

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Bacardi expands global leadership team

Published:  29 November, 2016

Spirit behemoth Bacardi has appointed a new senior vice president and global chief communications officer.

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Getting into the Christmas spirit

Published:  16 November, 2016

As the countdown begins to the most wonderful - and lucrative - time of the year, Harpers looks at how retailers can make the most of the opportunities presented by premium spirits.

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Bacardi Brown-Forman liqueur launches new upsell campaign

Published:  29 June, 2016

Chambord liqueur is launching a new campaign to offer bartenders a "quick and easy way" to upgrade their sparkling serves.

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Bacardi unveils trio of The Deveron single malts

Published:  04 September, 2015

Bacardi has released three single malt whiskies from the MacDuff distillery on Speyside under the name of The Deveron.

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Three age-statement single malts released by Bacardi's Royal Brackla distillery

Published:  26 August, 2015

Bacardi-owned John Dewar has unveiled a new range of whiskies from its Royal Brackla distillery.

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Gin Guild survey: Six out of 10 on-trade customers ask for a gin by brand name

Published:  23 July, 2015

A survey conducted for The Gin Guild by One Poll showed that almost two-thirds of on-trade customers (62%) ask for a specific gin by name rather than settling for the generic house gin when ordering a G&T. The results suggest half request tonic by name too.

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Bacardi adds to spirits portfolio with acquisition of Banks rum

Published:  08 July, 2015

Bacardi has bought the Banks rum producer and its brands for an undisclosed sum.

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Bacardi grows its American and Scotch whisky portfolio through acquisition

Published:  01 April, 2015

Bacardi Limited has made two major moves into the whisky category this week with the acquisition of American bourbon brand Angel's Envy and the purchase of a stake in the Compass Box Whisky Co.

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Bacardi confirms new leadership team

Published:  14 January, 2015

Bacardi, the largest privately held family-owned spirits company in the world, has confirmed interim chief executive Mike Dolan will fill the role permanently and appointed Dmitry Ivanov to chief marketing officer.

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John Dewar & Sons releases limited editions from Aultmore distillery

Published:  06 January, 2015

 

John Dewar & Sons' Aultmore distillery has released the latest editions as part of its 'Last Great Malts' of Scotland series.

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Bacardi Brown-Forman to distribute Patron tequila in 'critical' UK market

Published:  06 October, 2014

Bacardi Brown-Forman Brands has taken over distribution of Patrón tequilas and liqueurs in the UK after the Mexican brand's seven-year deal with Cellar Trends came to an end.

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Bombay Sapphire opens distillery doors tomorrow

Published:  30 September, 2014

The new Bombay Sapphire distillery at Laverstoke Mill in Hampshire is set to open its doors to the public tomorrow for the very first time.

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Bacardi produces cult graphic novel to tell its story of Cuban history

Published:  11 August, 2014

Bacardi has teamed up with cult writer Warren Ellis and artist Michael Allred to produce its very own graphic novel - The Spirit of Bacardi - that tells the stories behind the famous rum, the Bacardi family and its origins in Cuba.

 

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Dewar's whisky gets new look

Published:  17 April, 2014
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Future of global rum category up for debate

Published:  17 April, 2014

Two of the leading personalities within the spirits industry will openly debate the future of the global rum category in London next month for the latest annual Distillers Debate organised by the Worshipful Company of Distillers.

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Bacardí launches multi-million pound marketing campaign

Published:  18 March, 2014

Bacardí has launched a multi-million pound marketing campaign in the UK around its "irrepressible spirit".

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Bombay Sapphire has grand plans for its new UK distillery

Published:  11 October, 2013

Bacardi claims its new Bombay Sapphire distillery and visitor centre in Laverstoke, Hampshire, will give the gin industry a user experience to rival the Scotch whisky market and bring the Bombay Sapphire brand alive.

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Bacardi snaps up St-Germain elderflower liqueur

Published:  08 January, 2013

Bacardi has acquired premium elderflower liqueur brand St-Germain from The Cooper Spirits Company.

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Looking back on 2012 for the wine trade: part 2

Published:  19 December, 2012

Ready for the next instalment of what's gone on in the wine trade in 2012?

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Ooberstock lists Diageo and C&C Group brands

Published:  13 November, 2012

Online Amazon-style wholesaler Ooberstock has bumped up its portfolio with brands from Diageo, and UK cider company the C&C Group.

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New Portman Group code sets 'gold standard' for drinks marketing

Published:  09 November, 2012

Stricter rules governing how images of under 25s are used in alcohol marketing, new guidelines on promoting lower strength drinks and closer ties with the Advertising Standards Authority are all key facets of the Portman Group's revised code of practice.

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Golden Rum Barrel Award winners announced

Published:  19 October, 2012

The winners of the third annual Golden Rum Barrel Awards have been announced as part of the UK RumFest celebrations.

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Ooberstock adds spirit range and plans further expansion

Published:  27 July, 2012

Ooberstock, the new Amazon-style wholesaler, has added a comprehensive spirits range to its growing portfolio.

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New ad campaign for Bacardi

Published:  17 July, 2012

Bacardi has launched a new advertising campaign celebrating its 150th anniversary as part of its £20m marketing spend for 2012.

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London Cocktail Week announces new partnership for 2012

Published:  30 May, 2012

London Cocktail Week is to partner Covent Garden's Seven Dials, which will become the official hub for the event in its third year.

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Drinks producers to strengthen ad standards across Europe

Published:  16 April, 2012

Major alcoholic drinks producers have agreed to ramp up their voluntary advertising regulations in Europe.

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Chance to buy rare whiskey barrel

Published:  03 April, 2012

Jack Daniel's is offering trade outlets the chance to buy their own personalised barrel of Tennessee whiskey.

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Global reshuffle at Treasury Wine

Published:  30 January, 2012

Treasury Wine Estates has hired Bacardi's global travel retail boss to head up its EMEA regional business - in a move which will see the managing director role expanded.

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Thierry's expands senior management team

Published:  10 January, 2012

Thierry's has boosted its senior management team with the appointment of Martin Horner as sales director and Yobana Bermúdez in the newly-created role of technical manager.

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The Portman Group calls for members

Published:  10 October, 2011

The Portman Group, an independent body that considers complaints about alcohol marketing, is calling for two members to join its Independent Complaints Panel.

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Two new gin brands for G&J Greenall

Published:  06 October, 2011

Distiller G&J Greenall is fast-tracking its expansion by developing two new gin brands.

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Alcohol charity starts life with £13m funding

Published:  14 September, 2011

A new alcohol charity has pledged to use research to find a solution to the UK's drink problems.

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Boutique Bar Show returns September

Published:  24 August, 2011

The Boutique Bar Show returns to London next month for its fifth year.

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Bacardi pitches Oakheart exclusively at men

Published:  15 August, 2011

Male drinkers aged 18 to 24 who love "adventure, fun and girls" are the target audience of Bacardi's new spiced rum-based spirit.

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Who has signed up?

Published:  13 July, 2011

As of July 2011, 220 firms have signed up to the deal, with 110 of those agreeing to the alcohol pledges. Jeremy Beadles, chief executive of the WSTA and co-chairman of the Responsibility Deal's alcohol, says the drinks trade's participation is "way beyond other sectors".

 

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Chambord seeks talented bartenders and chefs

Published:  04 July, 2011

Chambord is offering the UK's most talented bartenders and chefs the chance to have their cocktail or culinary creation served at a major drinks industry event in London. 

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Bacardi sends out team of mixologists to bars

Published:  27 May, 2011

Bacardi is sending out a team of mixologists to bars, music festivals and events across the country to "reduce the pressure on a venues' main bar, provide perfectly served drinks and increase revenue".

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Drinks giants in $1.9m fines for "slotting fee" violations in Las Vegas

Published:  11 May, 2011

Multinational drinks companies, including Diageo, Pernod Ricard and Gallo, have agreed to pay fines of up to $1.9 million after The Alcohol and Tobacco Tax and Trade Bureau (TTB) in the US accused them of violating the tied house "slotting fee" provisions of the Federal Alcohol Administration Act (FAA Act).

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Drinks industry pledges £500,000 to Best Bar None scheme

Published:  11 May, 2011

Bacardi Brown-Forman Brands, Diageo, Heineken and Molson Coors have pledged half a million pounds to the Best Bar None scheme to help tackle national alcohol related crime.

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Bacardi launches global web community for bartenders

Published:  28 April, 2011

Bacardi has launched an online global web community aimed at helping bartenders around the world to elevate their skills and reach career goals.

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Minimum pricing "still elephant in room" for drinks trade

Published:  16 March, 2011

Setting a minimum price for alcohol is still "the elephant in the room" a leading drinks producer admitted yesterday as the government and off-trade were lambasted over cheap drinks deals.

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Drinks bosses slam alcohol-related deaths forecast

Published:  01 March, 2011

Drinks bosses have slammed evidence which says there will be up to 30,000 alcohol-related deaths in the next 20 years, claiming official statistics were ignored.

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Pernod wins Havana Club battle in Spain

Published:  03 February, 2011

Pernod Ricard has claimed victory in a court hearing over the rights to the Havana Club rum brand name in the Spanish market.

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Bacardi gives cash to flood funds

Published:  03 February, 2011

Bacardi is to donate US$50,000 each to the disaster relief efforts in Australia and Brazil after recent flooding in the countries.

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Celebrate Mardi Gras with Southern Comfort

Published:  01 February, 2011

Bacardi Brown-Forman Brands is urging publicans and bar owners to get into the true spirit of New Orleans with bespoke party kits.

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Home Office joins trade for new alcohol conference

Published:  24 January, 2011

The Home Office has linked up with key trade bodies for a new alcohol conference "Is Big Society a partnership?" which aims to allow the industry to debate new legislation.

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Bacardi launches Originals ready to serve cocktail range

Published:  21 January, 2011


Bacardi is introducing a new range of ready to serve authentic cocktail drinks which it believes could open up a new drinks category to outlets unable to currently offer a credible cocktail service.

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Eristoff ramps up advertising with £250k spend

Published:  18 November, 2010
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Spirits producers in sensible drinking pledge

Published:  17 November, 2010

European spirits producers have pledged to step up their efforts to promote sensible drinking.

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Pernod Ricard sells New Zealand Wine brands

Published:  18 October, 2010

Pernod Ricard Group has sold some of its New Zealand Wine brands, including Lindauer, to a consortium of buyers from Lion Nathan and Indevin, for NZ $88 million (circa £42 million).

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Pernod Ricard sells New Zealand Wine brands

Published:  18 October, 2010

Pernod Ricard Group has sold some of its New Zealand Wine brands, including Lindauer, to a consortium of buyers from Lion Nathan and Indevin, for NZ $88 million (circa £42 million).

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Lagnado to head Bacardi marketing

Published:  27 May, 2010

Bacardi has hired the woman who masterminded the Campaign for Real Beauty for Dove soap as its new global marketing boss.

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Smirnoff retains top spot in brand survey

Published:  10 May, 2010

Smirnoff has retained its top spot as the global leading alcoholic drinks brand according to an annual drinks industry survey.

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European spirit producers tackle alcohol misuse

Published:  25 February, 2010

Europe's spirits producers have launched a online database to help reduce alcohol related harm.

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The Portman Group launches minimum-age campaign

Published:  28 September, 2009

The Portman Group has launched a campaign to reinforce the message that young adults have to be and look 25, to be able to advertise alcohol.

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The Portman Group appoints chairman

Published:  14 August, 2009

The alcohol and social responsibility body for drinks producers, the Portman Group has appointed Seymour Fortescue as its first external chairman.

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Bacardi launches ready-to-serve mojito

Published:  23 July, 2009

Barcadi has launched a ready- mixed mojito to capitalise on the increasing number of people drinking at home as the recession continues to bite.

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JC and JD head Superbrands list

Published:  15 July, 2009

Jacob's Creek is the highest placed wine in the new Superbrands list, published by the research organisation of the same name this week.

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Bacardi's David to be new Grant boss

Published:  23 June, 2009

Bacardi global marketing chief Stella David is to leave the company to become the new chief executive of Scotch producer William Grant.

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Newton the new face of Martini

Published:  04 June, 2009

UK actress Thandie Newton is to be unveiled as the new face of Martini's 'stay beautiful marketing campaign.

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New Taste

Published:  28 May, 2009

A new Chilean on the block, Champagne goes dry and Southern Comfort in a can - Claire Hu reviews the hottest new releases.

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Public tired of celebrities

Published:  14 August, 2008

You can't open a magazine or newspaper at the minute without a picture of some celebrity popping up in an exotic location supping on an expensive cocktail or knocking back the Champagne.

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Bacardi opens retail store, launches reserve rum

Published:  31 July, 2008

Bacardi has opened its first retail store.

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Stoli lined up for bidding war

Published:  28 July, 2008

Stolichnaya - the Russian vodka brand - could be subject to a bidding war resulting in a possible billion-dollar deal.
The news comes hot on the heels of Pernod Ricard's takeover of Swedish maker Absolut.

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