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Ditch vanilla approach to engage millennials

Published:  11 October, 2018

On-trade operators at Bar Convent were urged to ditch a “vanilla” approach in favour of taking a more political stance with the brands they pour and activities they run.

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Bacardi completes Patrón acquisition

Published:  01 May, 2018

Bacardi has completed the acquisition of premium tequila producer Patrón Spirits International.

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Bacardi goes Back to the Bar

Published:  30 March, 2018

Last month, 5,500 Bacardi employees left their desks and headed to their local haunt for the inaugural Back to the Bar initiative. Jo Gilbert finds out more

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Bacardi marches 5,500 employees ‘Back to the Bar’ for grassroots on-trade initiative

Published:  09 February, 2018

Employees at spirits powerhouse Bacardi left their computers and labs yesterday and headed to their local bars as part of a global initiative to find out what’s driving engagement at the sharp end of the trade.

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Doyle rejoins Bacardi to oversee 'potential' brands and travel retail

Published:  09 November, 2017

Bacardi has made a new appointment in its senior leadership team.

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Global Drinks Forum 2017

Published:  10 October, 2017

Less formal education key in a fast evolving global drinks market as categories and occasions blur for modern consumers.

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Movers and Shakers: Conviviality, Justerini & Brooks, Douglas Laing

Published:  26 May, 2017

A number of key appointments and distribution agreement have been percolating through the trade this week.

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Bacardi CEO successor announced

Published:  07 March, 2017

Spirits giant Bacardi will have a new CEO by 2018.

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Bacardi expands global leadership team

Published:  29 November, 2016

Spirit behemoth Bacardi has appointed a new senior vice president and global chief communications officer.

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Getting into the Christmas spirit

Published:  16 November, 2016

As the countdown begins to the most wonderful - and lucrative - time of the year, Harpers looks at how retailers can make the most of the opportunities presented by premium spirits.

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Bacardi Brown-Forman liqueur launches new upsell campaign

Published:  29 June, 2016

Chambord liqueur is launching a new campaign to offer bartenders a "quick and easy way" to upgrade their sparkling serves.

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Bacardi unveils trio of The Deveron single malts

Published:  04 September, 2015

Bacardi has released three single malt whiskies from the MacDuff distillery on Speyside under the name of The Deveron.

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Three age-statement single malts released by Bacardi's Royal Brackla distillery

Published:  26 August, 2015

Bacardi-owned John Dewar has unveiled a new range of whiskies from its Royal Brackla distillery.

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Gin Guild survey: Six out of 10 on-trade customers ask for a gin by brand name

Published:  23 July, 2015

A survey conducted for The Gin Guild by One Poll showed that almost two-thirds of on-trade customers (62%) ask for a specific gin by name rather than settling for the generic house gin when ordering a G&T. The results suggest half request tonic by name too.

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Bacardi adds to spirits portfolio with acquisition of Banks rum

Published:  08 July, 2015

Bacardi has bought the Banks rum producer and its brands for an undisclosed sum.

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Bacardi grows its American and Scotch whisky portfolio through acquisition

Published:  01 April, 2015

Bacardi Limited has made two major moves into the whisky category this week with the acquisition of American bourbon brand Angel's Envy and the purchase of a stake in the Compass Box Whisky Co.

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Bacardi confirms new leadership team

Published:  14 January, 2015

Bacardi, the largest privately held family-owned spirits company in the world, has confirmed interim chief executive Mike Dolan will fill the role permanently and appointed Dmitry Ivanov to chief marketing officer.

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John Dewar & Sons releases limited editions from Aultmore distillery

Published:  06 January, 2015

 

John Dewar & Sons' Aultmore distillery has released the latest editions as part of its 'Last Great Malts' of Scotland series.

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Bacardi Brown-Forman to distribute Patron tequila in 'critical' UK market

Published:  06 October, 2014

Bacardi Brown-Forman Brands has taken over distribution of Patrón tequilas and liqueurs in the UK after the Mexican brand's seven-year deal with Cellar Trends came to an end.

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Bombay Sapphire opens distillery doors tomorrow

Published:  30 September, 2014

The new Bombay Sapphire distillery at Laverstoke Mill in Hampshire is set to open its doors to the public tomorrow for the very first time.

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